What is your business about?

Hive & Seek was founded from my initial love of scents! From there I began developing my own candle jars, unique scents and further expanded to more products you see today such as my room and linen sprays, perfume balms and scent diffusers!

What made you decide to start your business?

I started my brand because I had a love for scents and also used to make my own resin keycaps. I wanted to find a way to combine my two passions and create something unique that I could share with others.

How has your SEM Experience been? 

So far, I’ve really valued working with the SEM programme because it provides opportunities and opens up a real life experience of selling my products in a store, a step I wouldn’t have taken if not for the SEM programme.

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Vedika is a Year 4 undergraduate student from the NUS College of Design & Engineering. Her works are currently on sale at NUS Co-op@Central Forum under the Student Entrepreneur’s Market (SEM) programme

Instagram: @_hivenseek_