What is your business about?

The Crochet Stop was started with a dream to share my love of crochet with everyone who stops by! It is a world where all my creations come to life! I aim to create cute and affordable crochet items that will make your day! Products ranging from amigurumi, jewellery, pouches and much more!

What made you decide to start your business?

The Crochet Stop started on 23 April 2020. Crochet has always been a skill that I hoped to pick up and the long break post A levels granted me the opportunity to do so. My friends were impressed with my creations and encouraged me to consider a platform to start selling crochet products of my own. This eventually resulted into me starting a business as an avenue to market my products and bring it to the general population!

How has your SEM Experience been? 

Being part of SEM helped increase the visibility of my products. It also taught me how to work together with various stakeholders and gave me the opportunity to constantly innovate and create new products!

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Meredith graduated from NUS Pharmacy in 2024. Her works are currently on sale at NUS Co-op@Central Forum under the Student Entrepreneur’s Market (SEM) programme.

Instagram: @thecrochetstop