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Strategic Brand Management

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SKU: 9781292314969
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Details

Course CodeMKT3717 / BMS513
LecturerProf Tan Soo Jiuan / Prof Kim Dayoung
Academic Year2023 / 2024 Sem 1
AuthorKevin Lane Keller
ISBN9781292314969
PublisherPearson
No. of Pages624
FormatPaperback
Dimension
Weight (kg)
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