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Create. Collaborate. Grow with NUS Co-op.


Do you love expressing yourself through the content you create? Passionate about growing your influence, sharing your thoughts and works with a wider audience?

The Student Influencers Programme (SIP) is our latest initiative by NUS Co-op to collaborate with NUS students who love creating content.

Whether you’re just starting out or already building a following, SIP offers a platform to co-create meaningful, campus-relevant content—together with us!


What is SIP?


We are looking for student content creators from NUS to create collaborative content for social media and our blog, to tell student stories creatively—by students, for students.

Selected creators may be invited to work with us on:

  • Instagram content
  • Blog features
  • Campus campaigns
  • Seasonal or student-life initiatives

Creators are paid per collaboration, based on the scope of work and their content profile.


Why Join SIP?


For Student Creators

  • Gain experience working with a trusted campus brand
  • Build your creative portfolio with real-world collaborations
  • Grow your reach and visibility through NUS Co-op’s platforms
  • Learn how content creation works in actual marketing campaigns
  • Get paid for your work

For the Community

  • Student voices shape how NUS Co-op connects with campus
  • Content feels more real, relatable, and student-led

Types of Content You May Create


As an SIP creator, you may be invited to work on content such as:

  • Product Features
(merchandise, stationery, food, lifestyle items)
  • NUS Co-op Awareness Content
(services, outlets, initiatives, behind-the-scenes)
  • Student Life & Engagement Content
(exam season, campus routines, gift ideas, everyday moments)
  • Creative & Entertainment Content
(reels, trends, storytelling, light-hearted or lifestyle formats)

Content formats may include:

  • Instagram Reels
  • Static posts or carousels
  • Instagram Stories
  • Blog features

Who Can Apply?


You’re welcome to apply if you are:

  • A current NUS student
  • Active on Instagram and/or other social platforms
  • Interested in content creation (any niche!)
  • Open to collaborating respectfully with a brand

You do not need a large following to apply (min 1000 followers).

We value creativity, authenticity, and alignment with campus life.

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How the Programme Works


1. Apply Online

Submit your details via the SIP application form.

2. Selection & Database

Suitable applicants will be added to our Student Influencer Database, where we match creators to future campaigns based on:

  • Content style
  • Interests
  • Platform strengths
  • Audience profile

3. Campaign Invitation

If you’re a good fit for a campaign, a member of the NUS Co-op team will reach out to you directly.

*The SIP application form helps us get to know you and your content. While not all applicants may be selected, suitable candidates will be contacted when opportunities arise.

4. Briefing & Creation

Our team will set up a short call to:

  • Share the campaign idea
  • Align on content direction
  • Discuss deliverables and timelines

5. Review & Publish

You’ll submit a draft, make any agreed edits, and publish or hand over the final content.

6. Payment

You’ll be paid after all agreed deliverables are completed.


🤝 Collaboration Guidelines

To keep our platforms welcoming and inclusive, SIP content should:

  • Be respectful and brand-safe
  • Avoid religious, political, or contentious topics
  • Avoid profanity or offensive language

We value creative freedom, but we’ll always align on boundaries upfront.


💛 A Note on Collaboration

SIP is about co-creating and growing together.

We believe good content comes from trust, clarity, and mutual respect.

📬 Interested in Joining?

We review applications on an ongoing basis and will reach out when suitable opportunities arise.