What is your business about?

⁠At The Ooctopus, we believe scent is the ultimate signature. Specialising in scent customization for brands and personal use, we turn unique olfactory vision into reality. Using our expert formulas, we craft a lifestyle, not just a fragrance. From artisanal candles and room sprays to elegant reed diffusers, solid perfumes, and hand sanitizers, we create a cohesive sensory experience tailored for everyone. Elevate every space or brand identity with The Ooctopus—where every scent is unique.

What made you decide to start your business?

The Ooctopus was born from the belief that spaces should engage every sense. We started with candles, realizing that scent transforms a room into a deeply personal experience. Inspired by how octopuses adapt to their environment, our brand creates scents that seamlessly integrate into life.

How has your SEM Experience been? 

SEM provided the perfect platform to grow The Ooctopus, and what I loved most was the opportunity to connect with so many diverse young entrepreneurs while sharing our business journey and experience with the community.

—---------------------------------------------------------------------------------------------------------------

Jia Le graduated from the NUS School of Design and Engineering in 2022. His works are currently on sale at NUS Co-op@Central Forum under the Student Entrepreneur’s Market (SEM) programme.

Instagram: @theooctopus_sg