What is your business about?

Witchcrafts produces bracelets, keychains, phone charms and resin products. I had seen many of such products being sold online and on Pinterest and wanted to try my hand at adding my own style to these trinkets!

What made you decide to start your business?

We started as a business idea between myself and my friend during the long break after A levels where we didn’t really have much to do. We started experimenting with making string bracelets, and eventually expanded into making chain bracelets, keychains, phone charms and many more products. We wanted to share our craft designs with other students and learn more about the different styles that everyone likes!

How has your SEM Experience been? 

What I love the most about sem is the convenience of being able to check on our products because they are being sold on campus! The process of selling our products is made so much easier for us because we don’t have to be physically there like in a booth setting or a market setting, so that gives us more time and effort to work on product innovation without worrying about the sales process. 

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Yuet Tung is a Year 2 undergraduate student from the NUS Faculty of Science. Her works are currently on sale at NUS Co-op@Central Forum under the Student Entrepreneur’s Market (SEM) programme

Instagram: @witchcrafts_sg